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The most impressive case was the placement of TCL in Crazy Alien, which didn’t annoy audiences but actually entertained them.

Meanwhile, Crazy Alien was praised for creatively integrating brands in the film. In the 2019 season, The New King of Comedy was criticized by many viewers for blatantly placing several products in the movie. Placement of a product in a Chinese new year film could mean exposure to millions of audiences. TCL Impresses Audiences Through Product Integration in Filmsįilms that are scheduled to release during the lucrative Chinese new year season not only attract investors but also brands. As of February 21, The Wandering Earth is the second highest grossing film of all time in China with a cumulative box office of 4 billion yuan. In addition to The Wandering Earth, Netflix has purchased international rights to Chinese films Us and Them and Animal World.

As of this writing, Netflix hasn’t announced the release date. It’s reported that the film will be subtitled in 28 languages and made available to audiences in 190 countries. Inside China, the film’s streaming rights belong to Youku. Netflix Acquires Streaming Rights to ‘The Wandering Earth’Īmerican streaming giant Netflix has acquired international streaming rights to China’s first science fiction blockbuster The Wandering Earth, according to sources familiar with the matter.

Mojin the lost legend subtitled streaming